Coaching. It’s all the rage these days in the world of financial advisors.

Just do a simple google search of “coach for financial advisors” and you’ll get numerous results. For good reason, too.

Being a financial advisor is increasingly difficult by the day. You work in a hyper-competitive, increasingly commoditized profession. You need every edge you can get to remain relevant and successful, and hiring a professional coach can help.

The promised benefits of a coach are numerous:

• Improved mindset, eliminated mental barriers, no more limiting beliefs
• More clients from your target market
• More income and more freedom

The list goes on.

However, just knowing that hiring a coach is beneficial doesn’t make hiring one any easier. In fact, your choice is made even more difficult by the prevalence of mastermind and focus groups that have formed as a lower-priced alternative to coaching. While you don’t get the 1-on-1 exposure you do with a coach, these...

If you think meetings hosted by investment product VEN-DERZzz are full of self-proclaimed gurus and fan-boy wannabes, then you should spend a little time at the meeting hosted by the folks at Magnetic Marketing.

Now, don't get me wrong. Some really valuable stuff is taught at these meetings. In fact, The Clone and I are headed to one today in Cleveland.

That's right, an actual live meeting with no masks or social distancing. God love Cleveland.

As far as I know, it's the first live meeting hosted by Dan Kennedy (an actual, bonafide guru) since he recovered from a near-fatal illness over a year ago (and no, it wasn't Wuhan).

But much like the FMO and TAMP meetings, the crowd is filled with the same familiar faces who every year show up in search of the next shiny object or holy grail.

And when you ask them what action they've taken based on what they learned at the last meeting, the answer is usually the same.

Nothing.

Oh, they have plenty of excuses as to why it's nothing. But it's...

You have to respect the hubris of MTV to air "Video Killed the Radio Star" as its first music video in 1981 (in case you need a dose of 80s nostalgia: https://www.youtube.com/watch?v=W8r-tXRLazs).

While the network has deteriorated into a cesspool of programming with nothing to do about music, and radio isn't dead, I still agree that video is king. Anything that engages multiple senses is better than something that engages only one.

So, what does this have to do with marketers? Well, it means video has also killed the email star. While email will always be around and play an important part in your marketing, you're going to have to incorporate video into your marketing as well.

How do you do that? By hosting webinars at least once a month to engage your warm list.

That's why we created Renegade Webinars. Every month, we give you everything you need to host a new webinar, from the slides to the script to the promotion emails. We even get your platform set up and administer your...

There's an old story that says if you ever want someone to leave you alone, just tell them you're a financial advisor. Or worse, that you sell life insurance.

And if you want your clients to leave you alone, keep asking them for referrals every time you see them.

Look, I get it. VEN-DERZzz have told you for years to ask for referrals. They even bring in "EX-PURTZ" to show you how to do it.

"Mr. Client, I know this time is supposed to be about you, but I want to make it about me..."

Think about it, my friend in profit.

And let's be clear...getting a name is not a referral. Just b/c I happen to know Warren Buffett doesn't mean he'd like to hire you.

The best referral strategies are done without even asking for them.

Don't get me wrong. There is a deliberate strategy at play, but making yourself a selfish nuisance isn't part of it.

In the June edition of the Profitable Advisor Letter, I am revealing an incredibly exhaustive study of the no-ask referral strategy that consistently...

Well, a year of planning is over.

The Clone and Chelsea tied the knot on Saturday.

And while I'm not much of a crier, I may have shed a tear or two when they read the vows.

I blame the brown calming elixir someone gave me before things got started.

It was a beautiful day.

I'm extremely appreciative of all the Renegade Advisors who made the trip. It was almost like a VEN-DERZzz meeting, but fun instead of painfully boring.

Anyway, in honor of the new bride and groom, I'm going to do something very rash and emotional (because that's what married people do):

This week we are launching a new program many of you have been asking for. It's called Renegade Webinars.

You can find the details by clicking the link below.

With this program, members receive one new webinar every month in addition to marketing and technical support.

For anyone lacking the ultimate tool for lead conversion, today is your BIG DAY.

And, I'm going to offer it at 40% off the first month's startup fee.

Like a lot...

Now that the Sleepy One has finally realized what we all knew for months, I am happy for most of you who will once again experience the freedom we in the free state of Tennessee have had for some time.

But still, be prepared for the occasional woke SJW who will have no hesitation in asking you about your private healthcare decisions.

Here's how I respond: "I'll forgive you for asking if you forgive me for not answering."

Of course, stupid and intrusive questions get asked all the time. Here's another one:

Do you know anyone who might need our financial advisory services?

Dumbest question any advisor can ask, especially of a client.

Suddenly, instead of the relationship being about the client, it's now about you.

The irony is the best way to get a referral is to never ask for one directly in the first place.

In the upcoming edition of the Profitable Advisor Letter, I lay out the steps for attracting real referrals, not just names and phone numbers, without ever having to ask for...

The last week of single life for my son Wes, AKA The Clone.

I tried to warn him...but he's dead set on getting married this Saturday.

I'm kidding, of course.

Unlike my dad, who actually called me two weeks before my wedding to talk me out of it (and failed), I think marrying Chelsea is the smartest thing Was has ever done. I'm very happy for and proud of him.

So while his mother is back in Nashville freaking out over anything that might go wrong this week, I wisely drove up to the urban lair for a few days of R & R. As Wes will soon learn, the key to a long term marriage is periodic separation, especially during moments of stress.

On an unrelated note...

A lot of you asked me about the gift my office gives out every time someone visits my office. If you haven't seen the video, click here: https://vimeo.com/546456475/67816380b3

I asked her Ladyship, Dutchess Grace of Fortune, to provide a few more details on how to get your own version if you'd like.

Many of you inquired....

Stupid Stuff I Hear
-By Dan Cuprill

Let's face it...

In the past 12 months, we've heard more stupid stuff than ever before.

Right now doctors everywhere are telling us there's no need to wear masks if we're fully vaccinated.

And even if you're not vaccinated, they say the virus doesn't transmit outside.

And yet, we've got the sleepy one and "Dr." Biden going maskless indoors while visiting ninety year olds, but putting it back on when they go outside.

And we're being required to wear masks in outdoor ball parks...where we also must distance socially.

I'm starting to wonder if there's a hidden agenda to this whole "crisis."

Just like I always feel there's a hidden agenda when product VEN-DERZzz offer advice on how to run our practices.

Let's face it...most VEN-DERZzz are lead by people who never worked a day as a financial advisor. And if they did, they weren't very good at it or didn't do it for very long.

A product vendor is the ultimate king of the pyramid.

That doesn't make them...

By Dan Cuprill

What I learn from unimpressive people

In a recent discussion with a woman from Great Britain (more on her in a second), I was taken aback by a comment she made about the US.

To paraphrase, she said America is a place where anybody can achieve anything.

It surprised me b/c having heard that my entire life (and of course I agree), I do find it a bit cliche in 2021.

After all, capitalism is now more the norm globally, and we've witnessed great entrepreneurial success in many other countries.

I'm surprised someone from another country felt that way. I'm glad they still do.

What does set us apart, perhaps, is how we expect to succeed. It's an attitude.

Some of the most successful people I ever met have the attitude, and very little else.

They aren't physically impressive. They weren't born into money. They have limited formal education.

But they succeeded beyond what anyone might expect.

This isn't a fluke. You aren't born with this mindset. It's a like muscle. You must...

By Wes Cuprill

What Blue Nile taught me about prospect nurturing.

About 2 years ago, I decided what any other sensible 24-year old bachelor would: it was time to sign my life away and get married.

But first I had to sell a kidney and buy a ring.

I knew immediately where I'd buy this overpriced piece of carbon: Blue Nile, an online jewelry company.

The vast majority of people shop several places before buying an engagement ring, so how was my decision so easy?

Simple. Blue Nile was at the top of my mind because they had effectively nurtured me for several years.

Before I'd even met my bride-to-be, Blue Nile had gotten my email address. That led to countless promotional and informational emails from them.

Early on, I doubt I opened more than one or two of these emails, but I saw them every single day.

Then, when I was thinking about proposing, I started reading these emails, and when I was ready to pull the trigger, my decision easy.

Blue Nile understood how to patiently nurture me so...