Advisor Architect's Prospect Builder.

My Fellow Advisor,

It is an inconvenient truth that only a small percentage of prospects are ready to hire an advisor the moment they attend an event or respond to an ad.

Many won’t ever hire an advisor, but they’ll take all the free information they can get.

But study after study shows the largest percentage, 50-60%, are looking to hire an advisor, they just aren’t ready yet. 

They need a little more time. They need to be nurtured.

I’ve witnessed countless advisors direct their entire focus on closing the 3 to 5% of prospects ready to hire them now, neglecting all the others.

Don’t get me wrong, you should work to close prospects ready to hire you immediately.

But you cannot forget the others prospects who attended your event because they are a potential gold mine. They’re interested in what you have to offer, but they need a little more time and nudging toward the purchase decision. 

So, what do you do?

Do you regularly and consistently follow up with your prospects until they buy, they die, or they opt out?

I’m willing to guess you don’t.  Or if you do it, it’s not in a way that makes them eager to receive your materials.  

Your prospects don’t want to be nurtured with financial reports full of canned industry jargon. It’s boring and unengaging.

But this is what countless advisors use this type of content for nurturing prospects.

Trust me, your prospects find that stuff boring, and even worse, it doesn’t differentiate you from the countless other advisors using the same content.

Instead, you need to be nurturing your prospects with engaging, “info-taining,” multi-media content that all contain strong calls to action.

We’re talking:

• Daily emails – one for every working day of the week
• Graphical videos that address a currently relevant topic and the need to seek out professional financial advice
• Sales letters – don’t just nurture with digital content. Get in your prospects’ mailboxes. 

• Newsletters – trust me, your prospects (and clients) want to hear about what’s going on in your life and practice. It makes you appear human.
• Podcasts – let them hear your voice!
• Client nurture – can’t forget about your client base. They need to be nurtured to

When done right and sent to your prospects on a regular, consistent basis, this content will enable you to achieve top-of-mind awareness with them.

When they are ready to hire an advisor, they immediately think of working with you because you’re constantly in their inbox and mailbox.

Okay, I know you’re probably thinking two things right now:

• Won’t I get annoying sending out so much content?
• How in the world am I supposed to produce all that every month?

Allow me to address the first question – yes, you very well might be annoying to some of your prospects. And that’s exactly what you want.

A strong nurture system acts as a filter, weeding out anyone who would ultimately not be a good fit for you as a client. The prospects who will make for good clients will stay opted in and engaged.

As for the second question – that’s where we can help. You have enough on your plate running the daily operations of your practice. Trying to create all the monthly content you need to properly nurture your prospects takes hours and would easily cost you $5,000 a month if you hired a copywriter to do it for you.

That’s why we created our Prospect Builder system.

For only $199 a month, you get all the engaging, info-taining, multimedia content you need to properly nurture your prospects, enabling you to achieve top-of-mind awareness with them.

We’re talking daily emails, graphical videos, podcast scripts, sales letters, newsletters, and more. This system is loaded with content and we’re always expanding it. 

Stop letting your hard-earned prospects forget about you and “die off.” Start properly nurturing them so they remember who you are and can’t think of ever working with another advisor but you.

Great businesses rely on systems.  Systems.  Systems that run independently.  Without one, you’re just wasting money and praying for a great lawn.  Not going to happen.

Subscribe now to our Prospect Builder system and begin implementing one of the most powerful marketing systems you ever employ.

-Dan Cuprill, CFP®

Are you ready to start nurturing your prospects into clients?

Subscribe NOW to our Prospect Builder system for only $199 a month and automate your marketing system to generate consistent consultations from your list.